Instagram’s latest short video clips feature, Reels, is reportedly going to offer incentives to creators; something that Snapchat has already offered to its top creators through a similar feature called Spotlight. It looks like Instagram is following Snap’s approach to boost the feature.
Snap pays out $1 million per day to the top Spotlight creators and the strategy has proven to be effective, as it has led 125 million Snapchat users visiting Spotlight every month and creators earning big amounts of money through these clips.
Instagram’s similar payment program was spotted by app researcher Alessandro Paluzzi, who found the announcement screen in the back-end code of the app.
The screenshot shows a new “bonuses” program focused on Instagram’s Reels promotion. Apparently, users will be able to earn bonuses from Instagram through this program upon sharing new Reels content. Then, by reaching certain bonus milestones, users will be able to collect earnings from the program.
Apparently, the program will pay selected creators for their Reels contributions and the rewards will be based on upload volume rather than content engagement or quality.
It seems like Facebook has had far more success with Reels, especially with the feature making its appearance in India just days after TikTok got banned in the country. Instagram is continuing to work on improving Reels, as Chief of Instagram Adam Mosseri said that the feature is making steady progress.