YouTube is introducing a new tool on its platform, called
Checks, which is meant to make the video uploading process easier for creators
and will also assist them in the process of receiving ad revenue. With this
tool, the creator will be informed about copyrighted content present in their
video, if any, before they upload it.
The tool is going to be quite useful since previously,
creators were notified of copyright issues only after they would post their
video, as a consequence of which, their videos would be taken down or the ad
revenue would be paid to copyright holders.
Checks will use YouTube’s content ID system that will scan the video and detect a violation, after which the rights holder’s policy will be automatically applied to the video. If Content ID matches content in the video to another rights holder, the creator uploading the video will be notified through Checks to remove the copyrighted part of the video prior to its posting.
The advantage of this tool is that creators can start
earning revenue the moment they upload their videos, instead of having to go
through a claim dispute, which often impacts the overall advertising revenue earned.
In case a creator is notified about a copyright claim, but
they don’t think they are doing anything wrong, YouTube will let them dispute
the claim prior to publishing. Creators will then either have to wait till they
receive results of the claim and the dispute is settled, or upload the video
meanwhile. If the result of the dispute is in favor of the creator, they will
receive the ad revenue earned during that time.
The Checks tool is a part of YouTube’s effort to help make
the monetization process for its creator community easier, faster, and more
effective.
