Snapchat has recently partnered with Gismart, a leading mobile game developer and publisher, to launch the “Crazy Run” game on its app. The characters of the game will appear in the form of users’ Bitmojis, which is a cool way to enhance user engagement.
Gismart is proving its commitment to its partnership with Snapchat by including Bitmojis as characters in its own mobile gaming apps as well.
Crazy Run was released in January and gathered 41 million players, with at least 721,000 minimum users every day. The game will feature Bitmoji characters who participate in a competitive race and must reach the finish line in order to win, by overcoming obstacles.
Snapchat is one of the most used social apps today, so Gismart’s collaboration with the company is definitely going to be a successful one.