Facebook Inc is reportedly developing a new version of Instagram that it aims to create specifically for children aged less than 13 years. Vishal Shah, Instagram's vice president of product said that the company has “identified youth work as a priority for Instagram.” He revealed that Facebook will be “building a new youth pillar within the Community Product Group to focus on two things: accelerating the integrity and privacy work to ensure the safest possible experience for teens, and building a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time."
Since Instagram does not allow users aged under 13 to create an account on the app, the company has decided to launch a new version of Instagram for this population. Head of Instagram, Adam Mosseri also confirmed the company’s plan by revealing that a new version of the app is currently being explored. "A version of Instagram where parents have control, like we did [with] Messenger Kids, is something we're exploring. We'll share more down the road," he wrote in his tweet.
Just before this news, Instagram had also shared information about the latest updates that it is bringing to the platform to ensure enhanced safety of its young user community.
The parent company of the app has taken a similar step in the past by launching Messenger Kids for children between 6 to 12 years of age. However, CEO of the company, Mark Zuckerberg received criticism from children's health advocates who insisted that the product be discontinued as "excessive use of digital devices and social media is harmful to children and teens, making it very likely this new app will undermine children's healthy development."