Amazon’s new app icon that made its first appearance back in January, has started to look a little different. The icon previously appeared to show a tape that looked like a toothbrush-style moustache, which has now changed.
lmao I completely missed that amazon quietly tweaked its new icon to make it look… less like hitler pic.twitter.com/Jh8UC8Yg3u— alex hern (@alexhern) March 1, 2021
The toothbrush-style moustache became a popular trend after
being famously associated with comedian Charlie Chaplin and later with Nazi
dictator Adolf Hitler.
Amazon changed the initial look of its app icon after receiving feedback from its customers. “Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep,” said an Amazon spokesperson about the recent tweak to the app icon’s design.
In place of the old mustache-looking tape, the icon now
shows a two-toned folded piece of tape that no more reminds people of the
Nevertheless, it looks like the update still hasn’t stopped
people from comparing the icon’s design to other things now, such as Aang from Avatar:
The Last Airbender.
i know the new amazon app icon is supposed to represent their packages but every time i see it i just see Aang from Avatar smiling at me lololol pic.twitter.com/kIPwneHr2p— flipboitamidles (DAMN%) (@flipboitamidles) February 26, 2021