The Snapchat AR tools took a major hit in 2021 as the company introduced the latest AR lens for the users to stay close to the big Super Bowl event happening right now. Statistically, the company has observed a whopping growth in the use of the AR Snapchat lens ever since Super Bowl has started and more and more people have joined in on the venture. Fans, users, and brands are using these tools to express their emotions to the audience or friends on social media.
Because the majority of Snapchat users belong in the US, it is evident why the event has caused renowned brands to come forward and use the Super Bowl-themed Snapchat lens to promote their campaigns across several platforms. These brands are using this latest tool to showcase their products in a way that is acceptable or even likeable for them.
The reports concluded that the Super Bowled themes lens that was most used was the NFL’s “Touchdown Dance Lens” which is developed using a technology called body mapping where the animations appear on the lower half of the body. With AR integrations on the rising, several brands like Cheetos, Tide, and many others have joined in to boost their campaign given the current situation.
Popular mobile companies like Apple and social media app like Facebook are also trying to catch up with the popular AR tools of Snapchat. These companies are working round the clock to develop AR glasses instilled with their own choice of features and considering the attention bagged by AR tools, Apple and Facebook are likely to launch their AR lens in the same year.
Now that, AR tools have become the new inspiration, it is believed that a lot of these trends will be seen in the future, each with a different integration.