The social media giant has rolled out a prompt globally for the iPhone and iPad users that will convince them to permit the ad-tracking. Since Apple is all set to release its privacy updates in early spring, which will not let the developers track its users' data until they allow for it. Apple's privacy change can make a huge impact on Facebook's advertisement as the personal data is mostly used for ad preferences and target the correct audience. Facebook released its update ahead of Apple's release in order to encourage the users to think about it.
The Facebook prompt will provide the users with an essential piece of information on why they should allow the company to track their data on iOS. According to the social media giant, users' data will help in showing more personalized ads and support the businesses that rely entirely on advertising.
In previous months, the company revealed how Apple's new privacy changes could affect small businesses that use the power of social media to grow. Moreover, Facebook has also published full-page ads in the newspapers against Apple's upcoming privacy update.
The prompt by Facebook will be mandatory for every iOS 14 users to respond to. According to the news, it is suspected that Facebook is preparing itself for the potential decline in the permissions by the users and its effects on the company's social networking business.