Facebook is providing a more convenient way to upload photos in its post composing feature. The option of recent photos will be available right below the text box now, displaying all of your photos from your gallery.
While this new addition won’t make much of a difference in users’ overall experience on Facebook, it is still meaningful as the inclusion of photos in posts is important to users, especially brands and businesses.
It was found out that posts that are accompanied with videos and/or photos in contrast to just text, fetch far more reacts and interaction. There is a 2% greater chance of reaching higher engagement with the use of photos and/or videos in Facebook posts.
However, Facebook did get a bit late with integrating the recent photos option in post composition. It is something that even its subsidiary app Instagram has owned ever since it was launched. Perhaps since the update isn’t so major after all, it is why Facebook didn’t give much importance to it before.
The update was first spotted by social media expert Matt Navarra and seems to be in its beta testing stage, since it’s available to only a limited number of users for now. Facebook may officially roll it out on a larger scale in a few months or so.