Samsung Electronics and TikTok have announced a new partnership to bring TikTok on Samsung Smart TVs. The service will be available to users in Europe for now, starting from the UK.
The new TikTok app has been specifically designed to provide a home-viewing experience with the For You and Following feeds, along with the most liked and viewed TikTok content. There will be 12 categories of the content, including Gaming, Comedy, Animals, Food, etc. Moreover, people can watch #LearnOnTikTok videos for the latest cooking hacks, health and fitness tips, and other fun and educative things.
The service will be available for all Samsung Smart TV models from 2008-2010 onwards, says Samsung. This will also include Samsung’s award winning 4K and 8K TVs, The Smart Monitor, The Premiere, The Frame and The Serif.
The new app will be available to download on the Samsung Smart TV App Store and if you purchase a new Samsung TV, it will have the app pre-installed onto it. The content, whether one owns a TikTok account or not, will be available to watch for everyone.
The app will also come with its automatic Restricted Mode, to filter out content that may not be appropriate for certain audiences. You will also be able to block or mark content that you may not be interested in.
About the launch, Samsung said that it strives to give its customers ‘’an unrivalled content offering to guarantee endless entertainment and the latest addition of TikTok’’ to its app line-up, which would unlock a new entertainment experience. ‘’With our QLED technology, customers will be able to watch the TikTok content creations on a big screen with lifelike picture resolution to maximize their viewing experience,” said Dan Hastings, Director, TV/AV Samsung Electronics UK.
TikTok on the other hand, believes in bringing the creativity and joy of TikTok to more people across the UK through TV screens as people have been spending more time this past year watching Television with loved ones. ‘’Our new TikTok app will give the millions of Samsung TV owners access to our trending recipe hacks, comedy skits, challenges and more – straight into living rooms across the country,’’ said Rich Waterworth, General Manager, TikTok UK.