Facebook publicly criticizes Apple’s new privacy changes

Published by Yamna Ali Wednesday, December 16, 2020

Apple is all set to roll out its new privacy rules with the release of the latest iOS 14 version. According to the company, developers would require explicit permission from iOS users for gathering their personal data and location across mobile applications and websites on their iPhones and iPads. Apple initially planned to launch this feature back in September with the release of iOS version 14 but postponed it till next year. These strict privacy rules from Apple will affect the companies regarding ad metrics.

Facebook, one of the most widely used social media platforms and a massive source to run ads, will be impacted to a great extent by Apple’s new privacy changes since it requires user’s data for targeted ads. The social media giant lambasted Apple publicly in news-ads with the headline “We’re standing up to Apple for small businesses everywhere” as Facebook believes that small business relies mostly on online attention through ads for enhanced sales. The newspaper ads direct the owners of small businesses to “speak up for small business” site by Facebook, where business owners share their views about Apple’s changes.

The newspaper that featured Facebook’s criticism of Apple includes some big names such as the New York Times, Wall Street Journal, and The Washington Post.