Facebook is launching a website to provide resources and tools to businesses to assist them in their social impact. ‘'Our mission is to give people the power to build community and bring the world closer together, and we know that social good is inextricably linked to that mission, as we build products and services for businesses to advance meaningful change that lasts,’' says Facebook.
Head of Global Business Strategy and Engagement at Facebook, Arielle Gross Samuels says that there has been a rise in businesses of all sizes doing social good in the recent years. Since consumers have also been expecting more from businesses in terms of driving meaningful change through social good, businesses have the opportunity to advance in this area.
Each business may engage in social good differently, but the final goal is the same for everyone, which is that social good is for everyone, including the economy, relationship with customers, the community, and of course the business itself.
So what role is Facebook exactly playing here? Well, the company is providing its insights as to how businesses can engage in social good. After you have committed to the idea of dedicating your business to advancing social good, you can take help from Facebook’s new social good website to achieve your purpose.
The social good website will provide a number of programs and resources that can help you learn how your business can make social impact.
You can learn how to build your brand awareness, sell your products with a meaningful purpose, start conversations that drive action, and connect with communities and customers on a deeper level via relevant moments and events like Giving Tuesday, Ramadan, or Pride Month to increasse the impact of the causes important to your business.