Snapchat recently launched a newly designed set of 3D body scan lenses for Halloween, using its body tracking technology. The lenses can be moved and adjusted according to the screen movement and display digital characters or costumes that align with a person’s body movements.
The lenses are able to track 18 joints of the human body and with that they are able to apply 3D models to follow the body actions captured in the camera.
There is a wide variety of virtual Halloween costumes that Snapchat users can explore and try with the new 3D lenses.
The new lenses are also sponsored by some companies, like Tim Hortons, so users can virtually try on a fun-looking virtual Timbits box costume.
There is a lot that Snapchat users can virtually explore on Halloween, especially those who don’t choose to attend public Halloween gatherings due to the pandemic.
Moreover, with the latest rise in eCommerce, Snapchat seems to be exploring new brand tie-ins and opportunities and plans to continue bringing new and exciting features for its user community.