Facebook announced its new upcoming cross messaging feature that will integrate Messenger and Instagram DM. It gets pretty difficult for the users to find a particular conversation with a vast variety of messaging options available, said by Facebook. Hence, in order to eliminate the confusion and make messaging super convenient for the users, Facebook is planning to join the platforms and make a single place to have all the conversations there.
Facebook wants its Messenger, WhatsApp, and Instagram Direct Messages connected to that every thread stays in one place, and people can send a message from one platform to another from a single place, even if they don’t have every app downloaded. This feature will ultimately make Facebook the leader in the global messaging world. Along with leadership, a vast number of opportunities will also be made available for e-Commerce and marketing.
People prefer private messaging over group chats will also help in promoting the feature. Also, by connecting the platforms, features from one platform will be integrated into the new all in on messaging app; hence, the users will have the best messaging experience.
As per Facebook, the connection will currently be made Instagram Direct Messages, and WhatsApp will remain a separate and encrypted platform for now. The launch of this new feature will initially be for a few countries; however, it will be made available globally soon as well.