Uber has announced a ‘Get Out The Vote’ campaign to encourage people to participate in voting, including its community, employees, and even those who do not use Uber's platform. Uber has launched the campaign considering the upcoming 2020 Presidential Elections in the U.S. The Get Out The Vote campaign is focused at three main areas: In-App Voter Registration & Vote-by-Mail Ballot Requests, Poll Finding & Ride Promos, and Powering the Polls.
Uber has observed an estimate of 38-50 million people who are unregistered eligible voters and two-thirds of the American population that is not participating in in-person voting this year due to health concerns related to the coronavirus. To help such people cast their votes, Uber has partnered with TurboVote, so people from all walks of life can register to vote or request a vote-by-mail ballot through the Uber and Uber Eats apps.
To remove the transportation barrier to voting, Uber will help people locate their polling stations via its app, and will also offer discounts on rides to and from the polling locations.
Lastly, Uber is also encouraging people to volunteer as poll workers, considering the shortage of polling employees this year due to the pandemic. Uber has collaborated with a number of organizations like Civic Alliance, National Voter Registration Day, Vote Early Day, and Time to Vote, to help people register for polling jobs.
“We hope that by giving people the ability to easily register to vote and request an absentee ballot via the Uber and Uber Eats apps, independent workers—and everyone who uses our platform—will have a stronger voice in our democracy.'', Uber's CEO Dara Khosrowshahi stated.
With the Elections Day approaching, Uber is also providing its users important information regarding the elections and voting that they can access via Uber and Uber Eats apps. The company plans to roll out more updates over time in relation to the elections.