Snapchat released a bunch of voting tools last week, which included a significant feature that is allowing users to register directly from Snapchat for voting. Only by Monday evening, 407,024 users had reportedly registered themselves via the app.
It is not the first time Snapchat has introduced in-app voting tools. The social media company took the initiative previously as well, and its statistics revealed that more than half of the users who had registered themselves to vote through the app actually participated in voting in the 2018 elections.
Snapchat's user base mainly comprises of young people aged below 30, so it is expected that more and more young people who use the app would participate in voting this year. Snapchat is also expected to release a new PSA featuring Barack Obama to encourage the youth to register through the app for voting. The company plans to promote and roll out other important voting-related features as well, with popular personalities including Snoop Dogg, Arnold Schwarzenegger and former Ohio Gov. John Kasich.
Other social media platforms have also made moves in relation to encouraging people to vote. Facebook, for example, rolled out a Voting Information section on its platform that appears on top of the News Feed. Mark Zuckerberg stated that Facebook aims to get 4 million people registered by the day of elections, which is a two-times higher goal compared to what Facebook achieved in 2016 and 2018.