Samsung is the most trusted smartphone brand in India and users by millions of Indians. Samsung kept the fact in mind and made an innovation “Make for India” known as AltZLife in order to provide better yet enhanced security to the Samsung users. Digital life is ruling the world, and people are extremely insecure about their smartphone’s security. Indian Samsung users had the same insecurity as per the consumers’ insight, which led the company to think about innovation.
From 10th August 2020, the new feature AltZLife will be made available for pre-existing and new Galaxy A71 and Galaxy A51 users. The users will receive a software update through which the new feature will be installed.
Samsung conducted research that concluded that it is admitted by 79% of Gen Z users that their smartphones contain content like images, personal chats, and applications which they don’t want their families or any other to see. Moreover, they also don’t want their families or others to know that they want to hide something in their smartphones from them.
A team of highly talented young engineers developed two solutions for “Make for India” that are a part of this new feature AltZLife known as Quick Switch and Content Suggestions. The solutions were developed at Samsung R&D Institutes in Noida and Bangalore by researching consumers’ insights.
The two features Quick Switch and Content Suggestions enhance the privacy of smartphones and make secure the content from getting hacked or leaked.