Instagram is updating its authenticity measures to keep its community safe by making sure who is behind an account in case of a pattern of inauthentic behavior. The social media company says "We want the content you see on Instagram to be authentic and to come from real people, not bots or others trying to mislead you.". By doing so, Instagram hopes to better understand when accounts are attempting to mislead followers and therefore, hold them accountable for such behavior.
Instagram will pay attention to a range of signals to determine if an account holder needs to confirm their information. For example, accounts that potentially engage in inauthentic behavior or majority of an account's followers located in a different country other than the account holder's location or presence of bot accounts.
Upon identifying a number of suspicious signs, Instagram will require confirmation of the account holder's identity from them. Upon verification of information, their account will function as usual unless further investigation is necessary. The account will be reviewed and after the review is complete, the IDs will be stored securely and deleted within 30 days.
On the contrary, if an account holder doesn't verify who they are and confirm their information, then their content may receive reduced distribution or their account may be disabled.