In the social media world, TikTok has become a great sensation for some time now. One of the reasons behind TikTok’s insane and rising popularity is that the app has managed to take over a number of major markets. Not many social media companies have been able to reach this huge milestone.
When TikTok began to spread its impact in the US market, it had US companies scrambling to provide competitor services. Social media users have been using TikTok more than Instagram now. Even though Instagram has a greater number of individual accounts, people are spending more time on TikTok. This is an important statistic because the raw number of users on a platform doesn’t matter as much as the time spent on it.
A financial services firm, Cowen, has revealed through its insights that there is a significant rise in engagement on the TikTok app, from 37 minutes to 41 minutes on an average, to be exact. Instagram, on the other hand, sees 33 minutes of usage per day by each user on average. This observation suggests that TikTok might experience an even greater and impressive rise in the near future.
Another important factor to take into account is that this data has been collected in a time when TikTok is actually facing a lot of opposition from American companies and the American government, as the Trump administration recently announced that it could soon put a ban on the app.