In the social
media world, TikTok has become a great sensation for some time now. One of the
reasons behind TikTok’s insane and rising popularity is that the app has
managed to take over a number of major markets. Not many social media companies
have been able to reach this huge milestone.
When TikTok began to spread its impact in the US market, it had US companies scrambling to provide competitor services. Social media users have been using TikTok more than Instagram now. Even though Instagram has a greater number of individual accounts, people are spending more time on TikTok. This is an important statistic because the raw number of users on a platform doesn’t matter as much as the time spent on it.
A financial
services firm, Cowen, has revealed through its insights that there is a
significant rise in engagement on the TikTok app, from 37 minutes to 41 minutes
on an average, to be exact. Instagram, on the other hand, sees 33 minutes of
usage per day by each user on average. This observation suggests that TikTok
might experience an even greater and impressive rise in the near future.
Another important
factor to take into account is that this data has been collected in a time when
TikTok is actually facing a lot of opposition from American companies and the American
government, as the Trump administration recently announced that it could soon put
a ban on the app.
