Google has made
some significant changes in the past few months for the business community to
help reach more consumers and help enhance buyers’ online shopping experience. For
that, the company has allowed retailers to list their products for free on
Google Shopping in the U.S.
Recently, Google
has made the selling experience for sellers more convenient than before. The company
has announced that sellers who participate in the Buy on Google checkout
experience will no longer have to pay the commission fee. By eliminating the commission
fee, Google is contributing to the lesser cost of doing business and is making it
easier for retailers to sell directly on Google.
Moreover, Google is opening its platform to third-party providers like PayPal and Shopify to give retailers more choice. The company aims to expand the retailers’ choices for their preferred services for payment processing, inventory, and order management. Therefore, if a retailer wants to sell directly on Google, they will be provided tools and services that will give them a faster and better start.
Google is allowing
retailers to import their inventories in a simpler way by enabling commonly
used product feed formats. This will allow retailers to connect their inventory
to sell directly on Google without having to reformat data. Retailers will also
be given the option to add product information such as images or technical
specs from Google’s existing database instead of having to upload it
themselves.
Google has stated
that it has observed a noticeable increase in support for and demand to buy from
small businesses. In order to make small business merchants more discoverable,
the company is planning to add a ‘small business filter’ on the Google Shopping
tab and will continue to add more features to help these businesses participate
in online commerce.
With these
changes, Google aims to help both small-store businesses and national chains or
online marketplaces. Consumers will now have more choice to explore products
and stores and will have the option to buy directly on Google or on a retailer’s
site. According to Google, the new features will be made available in the U.S.
initially, followed by international launches later this year and in 2021.
