A good logo not only catches attention for all the right reasons, but is also functional and visually appealing. Logo designs have evolved through history to reflect contemporary design trends, and many large corporations have followed suit in updating their logos as time has gone by.
This infographic focuses on some of the visual elements and design trends that are currently popular in logos. The basic elements such as line of sight, typography, colour and layout of the logo play a huge role in conveying your brand’s image and the overall aesthetic of your company.
It is necessary to keep these elements in mind while creating a logo for your own business or for a client. But current trends can only get you so far in terms of functionality, and in the case of something as important and representative of a company as its main logo, substance is more important than style.
Infographic by: https://blog.logodesignguru.com/