Additionally, a subscription service for the users of Instagram Live is also being prototype by the social media network.
According to reports, the ads in IGTV will be 15 seconds long, and will appear when the user clicks the ‘Watch IGTV Video’ button in the preview. The company is planning to test various formats for ads in the coming months, including the ‘Skip Ad’ button to assess the feedback from various demographics.
Instagram also revealed that it is testing Live Badges. Through this feature, the followers can support their favorite creator by purchasing a badge and mark them during Live broadcasts. Badge holders will also get dedicated emoji and a place on the creator’s list of badge holders.
Instagram’s COO Justin Osofsky also confirmed these updates and said that they are planning to give the creators 55% of the revenue from the ads shown on IGTV. Additionally, the badges will be available in tiers with price ranging from $0.99 to $4.99. He further said that the company will not take any percentage from the test period of badges. However, the policy is subjected to change as the feature becomes more prominent.