Augmented reality has made its way into e-commerce and it's continuing to grow in the country. The most popular example of AR in e-commerce is virtual makeup tools that show people what they would look like with different makeup products. Some other common uses of AR include allowing people to see what different furniture items would look like in their homes and what different clothing items would look on them.
Some statistics and insights put together by a team at InvespCro highlight how big augmented reality has made in the world of e-commerce. With AR, users can experience services and preview products before making their purchase. This helps them choose the right product in the first go.
A lot of investments have been done in AR and about $60 billion is estimated to have been spent on AR features in e-commerce by the end of this year. Moreover, it has also been observed that many people prefer shopping from sites that offer AR experiences over those that don't. And it comes as no surprise that about 63% of people say that augmented reality gives them a better shopping experience and would influence them to shop more.
Augmented reality also saves a lot of time when it comes to shopper's decision making. And these virtual experiences have been observed to be more engaging than video or other types of content online.