Facebook has launched an app called Hobbi via its NPE or New Product Experimentation team.
The app is quite similar to Pinterest designed to collect images of your hobbies and interests and then keeping them in boards to keep check your progress.
Here’s the description of the app on the App Store:
"Hobbi wants to help you document and remember the things you love to do. You can save photos of the projects you’re working on and the activities you love to do, whether it’s cooking, baking, DIY, arts & crafts, fitness or home decor. You can then organize your photos into visual collections in order to see the progress you’re making over time. You might just surprise yourself with how much you have done."
TechCrunch has highlighted that the app is quite like Pinterest and it is not just about DIY hobbies but focuses on keeping track of your progress so you can see how you are advancing. On the app, you can also share videos of your progress with your friends and family. While it may seem that the app is there to flaunt your hobbies but it is actually centered on motivating more people to participate in their development.
The app could gain popularity and might even give some challenge to Pinterest but initially, it appears to be different when it comes to its use case.
Facebook’s NPE team has released three apps since July of last year, these apps include Whale – a meme creation app, AUX – a DJ app where users can get their songs on a group playlist, and Bump – a chat app for students.
Each one of the app launched by NPE is unique in its own way and although none of them has gained massive popularity, Facebook seems to keep launching new apps to see which one makes it big.
The NPE team is similar to Facebook’s Creative Labs development team which Facebook shut down back in 2015 after none of the apps by the app could become popular. Creating apps to challenge both Snapchat and Vine, the Creative Labs team couldn’t do much with its experiments. But despite the competition, the NPE team seems to be taking a different approach given the apps it has launched.
TechCrunch has also noted that Google has released an app called Tangi for DIY collections, which gives us an idea that both Google and Facebook has its eyes in this area.
Although these new apps may not become prominent, they certainly are a reflection of what people are doing, which could point to new changes.