Snapchat has recently confirmed that it will be releasing “Bitmoji TV” this weekend to all of its users. The feature will allow users to turn their Bitmoji avatars into full-motion cartoon series with the first season having ten episodes.
The cartoon episodes will be provided by Snapchat but you’ll be able to use your Bitmoji character in different adventures and quests. The new feature is a contribution to the short, TV-like content trend and with Bitmoji’s popularity and a little personalization, this calls for engaging user experience.
Currently, users can access the Bitmoji TV episodes through a Bitmoji TV section in the app.
A writer at Tech Crunch said that the tool is full of potential, "Having watched the first three episodes, I’m pretty certain Bitmoji TV is going to be a hit. The show embodies the whimsy of Snapchat and the youth culture of the community who uses it. It’s rare to see something so premium but so unabashedly kooky."
Since Snapchat is popular for engaging with people close to you, this new option allows people to have a fun experience with their close connections.
Initially, Bitmoji won’t have any ads but they might arrive later if the feature becomes popular. We’ll have to see how users respond to the feature and what Snapchat does with the format. Other platforms won’t be able to copy Bitmoji characters easily, this gives Snap an advantage over them when it comes to connecting with its audience and keeping them hooked on the app regularly.
If Snapchat is successful with Bitmoji TV, it’ll be a great opportunity for the platform itself and for potential advertisers.