Pinterest has been enhancing its e-commerce options and recently it has released a new AR feature that allows users to ‘try on’ lipsticks before they buy them. This way they can check out how the lipstick shades would look like on them before they proceed to shop.
Pinterest will add a ‘Try On’ button to various selected lipsticks pins. All you’ll have to do is to tap on it and a reverse-facing camera with a lip shade slider will pop up on the screen, you can choose the shade you want to try and the option will enable you to do it.
After you find the shade that looks good on you, Pinterest will display related product pins that would o well with that color.
“Simply open the Pinterest camera in search, click “Try on” to find different shades and swipe up to shop from brands like Estée Lauder, Sephora, bareMinerals, Neutrogena, and L’Oreal brands NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay. A “try on” button will also appear on select products, as well as in search with related terms like “matte lipstick” or “red lips”," explained Pinterest.
The new option looks quite like YouTube’s try on ads that are shown through split-screens. So you can check them out with your camera while playing the video at the top. Through this feature, you can check out makeup being talked about in the video you are viewing.
Pinterest hasn’t offered this feature only to specific brands or products but initially, this feature is only available to selective brands. Other brands that want to take part in this can apply for it.
Pinterest has also introduced an option to try lipsticks for different skin tones, so users can pick lipsticks that match with their skin shade. The platform has been focusing on inclusion and diversity and has made it a key focus of its business.
It has also been focusing on user wellbeing and has proved it with an announcement that says that the new feature "won’t include skin smoothing or image altering effects that make you look less like you (as you might see on some other AR technologies)". This is great as it gives users the benefit of AR without any tools that can give them an unrealistic view of their appearance. As unrealistic depictions one a person’s appearance can lead to negative effects on a person’s mental health, this consideration by Pinterest is worth an applause.
What do you think about the new feature? We can’t wait to see what similar features Pinterest has in store for its users in the future.