As reported by eMarketer, Instagram's growth has fell down to single digits at the start of this year with older users not coming to the app as expected.
According to eMarketer:
"In 2019, Instagram's US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected."
And although this isn't a major issue since Instagram has about a billion active users monthly which are expected to increase in the upcoming years - as forecasted, Instagram hasn't given any official updates about this after hitting the one billion users mark back in 2018.
But has Instagram's growth really slowed down even with all these predictions?
eMarketer has further said that Snapchat and TikTok can give the social media platform a tough time.
"While older users will not be growing as fast, there have been larger-than-expected gains in US users ages 25 to 34, at 11.4%. However, we don’t anticipate that this group will change substantially in the coming years, as increased competition from a Snapchat resurgence and the rise of TikTok will make it harder for Instagram to maintain high growth."
eMarketer has also said that while Instagram could earn a lot of revenue through ads and the introduction of e-Commerce options, it might lose its glow in the future with youth-oriented apps on the rise with their attractive features.
Facebook has seen a decline in its engagements among younger users along with older audiences coming on-board in large numbers. While Instagram may not see much growth, it can maintain its engagement rate, which is great for branding and marketing purposes.
Since there's no news from the official sites regarding this matter, we can't call this definitive. But as observed that Instagram has remained silent about its usage for quite some time now, we can assume that the above-mentioned figures might be a reason.
