It is of no surprise that social media trends keep changing due to new updates, tools, and utilities. And if you’re wondering what the upcoming year holds for social media marketing, then you have come to the right place. Although we can’t exactly be sure what would work for your business and what wouldn’t, we can make some predictions about some key trends that can help you grow online. Read on to know.
S Shopping on Social Media Platforms
Have you noticed that you can now make purchases on your Instagram account? That’s right, this year the social media giant introduced a new feature that lets users shop without leaving the site. This option is currently being availed by larger brands but we expect that 2020 will allow access to smaller brands so their customers can shop more conveniently.
When chatbots were introduced, they were only able to answer queries with predefined answers that were triggered through certain keywords. But we have come a long way since then and chatbots now run on improved algorithms, so they are able to give answers by actually “understanding” the users’ questions. Now you don’t have to feed a set of answers to your chatbot as it can search the web for answers itself.
Chatbots can now communicate with multiple people at once and as a result, improve customer service. Chatbots are likely to keep improving in 2020 with more brands adopting them and more customers engaging with them.
Augmented Reality (AR) has been making waves, with many brands adapting it to make online shopping more fun and easy. Take IKEA for example, the brand has launched an AR app that allows buyers to check how furniture and other items would look in their homes.
This technology can make its way into different business like real state or architecture where people can design their home through different platforms before it is brought to life. Makeup companies can also make use of AR to allow customers to try different makeup looks on their phones.
Although this technology is not very common at present due to technological and budget limitations, we can expect it to become mainstream in the upcoming year.
Businesses have been taking the help of popular influencers to grow their brand on different social media platforms. But since not every business has the budget for this we can expect micro-influencers to support small brands and work their way up to the top. Influencer marketing is expected to be a key trend that will stay relevant in the future.