It is of no surprise that social media trends keep changing due to new updates, tools, and utilities. And if you’re wondering what the upcoming year holds for social media marketing, then you have come to the right place. Although we can’t exactly be sure what would work for your business and what wouldn’t, we can make some predictions about some key trends that can help you grow online. Read on to know.
1
S Shopping on Social Media Platforms
Have you noticed that you can now make purchases on your
Instagram account? That’s right, this year the social media giant introduced a
new feature that lets users shop without leaving the site. This option is
currently being availed by larger brands but we expect that 2020 will allow
access to smaller brands so their customers can shop more conveniently.
2
Chatbots
When chatbots were introduced, they were only able to answer
queries with predefined answers that were triggered through certain keywords.
But we have come a long way since then and chatbots now run on improved
algorithms, so they are able to give answers by actually “understanding” the
users’ questions. Now you don’t have to feed a set of answers to your chatbot
as it can search the web for answers itself.
Chatbots can now communicate with multiple people at once
and as a result, improve customer service. Chatbots are likely to keep
improving in 2020 with more brands adopting them and more customers engaging
with them.
3 Augmented Reality Will Become Common
Augmented Reality (AR) has been making waves, with many
brands adapting it to make online shopping more fun and easy. Take IKEA for
example, the brand has launched an AR app that allows buyers to check how
furniture and other items would look in their homes.
This technology can make its way into different business
like real state or architecture where people can design their home through
different platforms before it is brought to life. Makeup companies can also
make use of AR to allow customers to try different makeup looks on their
phones.
Although this technology is not very common at present due
to technological and budget limitations, we can expect it to become mainstream
in the upcoming year.
The Growth of Influencer Marketing
Businesses have been taking the help of popular influencers
to grow their brand on different social media platforms. But since not every
business has the budget for this we can expect micro-influencers to support
small brands and work their way up to the top. Influencer marketing is expected
to be a key trend that will stay relevant in the future.
