Facebook has recently announced that it will limit the number of ads a page can run simultaneously in the upcoming year.
“In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year.", the company said.
The company will soon release a new Marketing API to assist advertisers for the upcoming limitations. The Marketing API will comprise of Ad Volume API that will tell the number of ads running on an ad account and will also include the number of ads a page is allowed to use.
“We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.", Facebook further added.
The ad limits will only impact a small number of advertisers and you’ll have to wait for more updates by Facebook to tell whether your brand will be affected or not.
The limitations are scheduled to be applied until the mid-2020, until then, you will have plenty of time to try the new Ad Volume API and adjust your campaigns according to the guidelines that Facebook will release at the start of 2020.