Instagram has become home to a large number of businesses and brands to reach more people. But growing your influence on the social media site is not as easy as you might think, however with the right approaches your business will be thriving online in no time. Let's take a look at some experiments you can do to improve your performance on Instagram.
1. Create Stop-Motion Video for Increased Engagement
The stop-motion video feature in the Instagram app can be used to create short, engaging videos that'll put your message across. According to observations, people are more attracted to short videos as advertisements and about 85% of people watch videos without sound. This is why stop-motion videos will come in handy for your business.
2. Use Instagram Nametags
Although many business tactics like faxes and landline numbers have become networking approaches of the past, one of them is still alive. Instagram has given the old business cards a modern look with its latest Nametag feature.
The social media site has introduced scannable nametags, that'll take new clients or acquaintances directly to your Instagram account, all they'll have to do is scan the name tag code with their in-app cameras. If you participate in networking events, then you can use this feature to your advantage.
3. Make Podcasts
Podcasts seem to have become a thing and almost everyone these days has one. But your podcast must be able to stand out and bring forward something new. You can now easily broadcast visual podcasts on Instagram with its IGTV feature that allows users to promote their business with vertical videos. Visual podcasting is popular these days and it won't be disappearing any time soon.
4. Go Live with Influencers
This year has been a great year for influencers and with their help, you can make an impact on potential customers. A good way to do this is by going live with popular Instagram personalities who are related to your field. Connect with an influencer and then let them work their magic to bring in more followers or customers.
Instagram provides you an opportunity to grow your business with a bunch of easy tools. The tactics mentioned above will be great for a start to give your brand the push it needs.