If you pay attention to business trends, you may have noticed some chatter about creating a mission-driven culture. That’s shorthand for a company that is aligned with its purpose and the difference it hopes to make in the world.
Research shows millennials care about social issues more than previous generations. In fact 68 percent of millennials say creating change in the world is a personal goal they actively pursue (42 percent of baby boomers feel the same way). This easily translates to the work world: millennials want to know what an employer stands for before they inquire about salary. So if the rising workforce generation often chooses a company partly or wholly based on an aligned set of values, you can understand why having a company mission is so important in the first place.
infographic by: zerocater.com