-Over 85% of marketing emails are opened on weekdays
-Overall 24% of emails were clicked between 4 pm - 6 pm, however, 32% of emails sent by B2B companies were clicked late in the evening around 10 pm
-It's best to send an email during the middle of the week, between Tuesdays and Thursdays
-Email engagement rates are most effective during the mid-morning at 10 am, or mid-afternoon around 2 pm
Check out the full infographic for more insights.
Infographic by: www.sendinblue.com