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The Science Behind Brand Voice
There's so much content on the internet that we've reached a point where a lot of it starts to blur together. According to the Content Marketing Institute's latest trends report, 44% of B2B content marketers admitted that capturing their audience's attention has become increasingly difficult since last year. Brands need a distinct perspective to win the competition for attention. Once they find that perspective, they also need to use it consistently. That's why tone science is so important.

The Science Behind Brand Voice
Infographic by: contently.com

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The Science Behind Brand Voice #infographic

The Science Behind Brand Voice
There's so much content on the internet that we've reached a point where a lot of it starts to blur together. According to the Content Marketing Institute's latest trends report, 44% of B2B content marketers admitted that capturing their audience's attention has become increasingly difficult since last year. Brands need a distinct perspective to win the competition for attention. Once they find that perspective, they also need to use it consistently. That's why tone science is so important.

The Science Behind Brand Voice
Infographic by: contently.com

Share This Infographic On Your Site

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