There is no doubt digital marketing requires a budget and resourcing. Is this all worth it? If you are a small to medium sized business (or even big businesses or large corporations) trying to break into the market or trying to improve your market share fighting the digital battle is definitely worth the returns. Digital marketing contains many elements such as SEO, social media, content, PPC and web analytics.
Free digital marketing tools like Google Analytics gives you some idea of where your website visitors are coming from, which web pages are they looking at the most and how long they are staying on your site. All these insights can help to improve your digital marketing game plan. You might be able to create content similar to what is doing well on your site or focus your efforts on the channels that are driving the most traffic to your site.
Here is an infographic which lists 15 free tools that can help small to medium businesses in their digital marketing efforts.
Infographic by: www.pagetraffic.com