Brands that are global have developed a huge customer base around the world, but do global consumers accept these brands as-is? How much does a McDonald's in kansas look like a McDonald's in New Delhi? Global brands may be recognizable, but carbon copies don't often work on a local level. What do brands do for success in foreign markets?
![When Global Brands Go Local #Infographic #Branding When Global Brands Go Local](https://s-media-cache-ak0.pinimg.com/originals/40/36/bc/4036bc0669772b39a4fe2b575bb20184.jpg)
Infographic by: http://mbaonline.pepperdine.edu
![When Global Brands Go Local #Infographic #Branding When Global Brands Go Local](https://s-media-cache-ak0.pinimg.com/originals/40/36/bc/4036bc0669772b39a4fe2b575bb20184.jpg)
Infographic by: http://mbaonline.pepperdine.edu