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When Global Brands Go Local
Brands that are global have developed a huge customer base around the world, but do global consumers accept these brands as-is? How much does a McDonald's in kansas look like a McDonald's in New Delhi? Global brands may be recognizable, but carbon copies don't often work on a local level. What do brands do for success in foreign markets?


When Global Brands Go Local

Infographic by: http://mbaonline.pepperdine.edu

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When Global Brands Go Local #Infographic

When Global Brands Go Local
Brands that are global have developed a huge customer base around the world, but do global consumers accept these brands as-is? How much does a McDonald's in kansas look like a McDonald's in New Delhi? Global brands may be recognizable, but carbon copies don't often work on a local level. What do brands do for success in foreign markets?


When Global Brands Go Local

Infographic by: http://mbaonline.pepperdine.edu

Share This Infographic On Your Site

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