Market research is moving away from studying observable shopper behavior to analyzing the reasons why customers make the decisions that they do. Virtual reality enables researchers to examine consumer behavior without wasting money in trial-and-error in physical stores or collecting opinions in isolation.
![Virtual Reality: Changing the Way Marketers are Conducting Research #Infographic #VirtualReality Virtual Reality: Changing the Way Marketers are Conducting Research](https://s-media-cache-ak0.pinimg.com/originals/92/3a/1b/923a1bf794b641c452bcb88e87fa4688.png)
Infographic by: online.rutgers.edu
![Virtual Reality: Changing the Way Marketers are Conducting Research #Infographic #VirtualReality Virtual Reality: Changing the Way Marketers are Conducting Research](https://s-media-cache-ak0.pinimg.com/originals/92/3a/1b/923a1bf794b641c452bcb88e87fa4688.png)
Infographic by: online.rutgers.edu