The latest report from Econsultancy and Adobe reveals that developing an integrated approach with a holistic view of the customer is still a challenge for many companies. Based on a survey of 2,000 marketing, digital, and e-commerce professionals and including industry and year-to-year comparison, the research shows that while more companies are taking an integrated approach to their campaigns, only 12 percent can connect offline and online data and just a quarter have a single customer view.
![Overcoming The Top 3 Barriers To Omnichannel Marketing #Infographic #Marketing Overcoming The Top 3 Barriers To Omnichannel Marketing](https://s-media-cache-ak0.pinimg.com/originals/0f/f0/24/0ff024fe5860f638d3bb8be8a460332c.png)
Infographic by: blogs.adobe.com
![Overcoming The Top 3 Barriers To Omnichannel Marketing #Infographic #Marketing Overcoming The Top 3 Barriers To Omnichannel Marketing](https://s-media-cache-ak0.pinimg.com/originals/0f/f0/24/0ff024fe5860f638d3bb8be8a460332c.png)
Infographic by: blogs.adobe.com