Video content is one of the easiest forms of multimedia to replicate. Anyone with a smartphone can film an interview or clip, and it can instantly get shared across multiple social media channels to reach millions everywhere. You don’t have to invest in advanced video editing and sound equipment to reap the benefits and attention of your customers. Video content also allows businesses to connect with customers who are visual and auditory learners, opening up a whole new flood of leads.
Of course, there are other forms of multimedia content that require more resources. Interactive infographics are one of the most popular out of all of these, because they stand out above static options and are still new to the marketing world. Audiences click through a quiz to learn about themselves, follow a flow chart through a decision-making process, or click on multiple pages to open up new information. With the right level of creativity, the possibilities are endless. Check out the infographic below to learn why so many people love multimedia content and how you can test it out today.
Infographic by: www.copypress.com