Today your audience has less time than ever before and is looking for content that can be scanned and understood quickly. Combining visuals and text through an infographic is a perfect way to ensure engaging, compelling content.
Humans love visual information and visual content enjoy up to 94% more views on social media than content without any images. Infographics should be used as part of every digital marketing strategy for this reason alone.
If you’re still not convinced, check out these statistics:
- Researchers found that coloured visuals increase people's willingness to read a piece of content by 80%.
- 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%).
- 65% of senior marketing executives believe that visual assets (photos, video, illustrations, and infographics) are core to how their brand story is communicated.
- Content with relevant images gets 94% more views than content without relevant images.
Infographic by: www.createaninfographic.co.uk