This graphic is showing you a number of important points to consider before you hit “Send”. If your business success depends on your email list, make sure you do the following, as a rule:
For mass emails, pick a title/subject line that will look simple, on the topic, and that you yourself will not consider as spam For personalized emails, do your home work: it's crucial that the person you refer to feels that you know really know him/her. For that, call this person by name, mention the previous experience you had (a conference, a book that you read by this author, even a party or online chat – everything will work, and also show a real person behind your email). If you are asking for something make sure you are offering something in return; make it a priority, let your customer clearly see the benefits of accepting your offer.
Another important thing that goes unspoken is that being polite and replying to emails as soon as possible is a must.
Infographic by: www.bookyourdata.com