While there are multiple ways to do this, through your products and pricing, the actual design and usability of your store can also have a big impact. User experience is key to any website, not just for your customers, but also for Google, who are far more likely to rank your store if it provides a good user experience.
First impressions are everything, and if your customer isn’t engaged with a great user experience, it’s easy enough for them to click onto one of your competitor’s sites, which they will do! You’d be surprised at how many eCommerce stores don’t take user experience into account, with cluttered category pages and unappealing product pages, as well as confusing cart and checkout systems which take as long to navigate as it would to pop down to the shops!
Neglecting your eCommerce site could mean you miss out on hundreds of sales throughout a year, and lose out on some serious money. Thankfully, Magento experts NuBlue have put together this great infographic detailing ‘The Anatomy of a Perfect eCommerce Store’.
They’ve spoken to six industry leaders to get some top tips on how to structure your site, and they are:
• Neil Patel of QuickSprout
• Bryan Adams of Ph. Creative and Getting Goosebumps
• John Rampton: #3 in Entrepreneur Magazine’s ‘Top 50 Online Influencers’
• Matthew Barby of HubSpot
• Al Mackin of Formisimo
• Pete Campbell of Kaizen Search
The infographic runs through everything you need to know to format the perfect store, showing exactly what you need to do to convert leads into sales.
Infographic by: www.nublue.co.uk