The CMT is on the Rise, But Will it Make the CMO Role Redundant? #infographic

Published by Web Desk Monday, September 28, 2015

Marketers are relying on technology like never before and the fragmented technology landscape needs a leader who bridges the gap between marketing and IT. Part technology expert, part strategist and part creative thinker, the chief marketing technologist (CMT) could be the business world’s response to the increasing pace of technological progress. There is no doubt about how prevalent this role is set to become in UK businesses, but will it make the CMO role redundant?

Infographic by: dataxu.com

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