Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience. To guide brands through the new consumer shopping journey, DigitasLBi has conducted a first-of-its-kind, international (USA, United Kingdom, France, China, Singapore, Germany, Spain, Italy, the Netherlands, Sweden, Denmark, Belgium) survey of the latest trends in multi-platform shopping. The study reveals surprising new shopping habits and influences that have transformed how, where, and why we buy.
Infographic by: digitaslbi
Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience. To guide brands through the new consumer shopping journey, DigitasLBi has conducted a first-of-its-kind, international (USA, United Kingdom, France, China, Singapore, Germany, Spain, Italy, the Netherlands, Sweden, Denmark, Belgium) survey of the latest trends in multi-platform shopping. The study reveals surprising new shopping habits and influences that have transformed how, where, and why we buy.
Infographic by: digitaslbi
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Connected Commerce – A Snapshot of the Modern Shopper #infographic
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