Spotify’s announcement yesterday that it will integrate video clips into its platform marked its first moves into the world of video streaming. Should it decide to expand their video service further, the platform will be able to rely on an already enthusiastic user base. Currently, some 7 in 10 Spotify users say they are watching TVoD each month – 40% ahead of the global average. They are also more likely than others to be watching films online, viewing video clips and catching live TV on the web. What’s more, 33% say they are already paying for a TV/film streaming service each month.
Infographic by: globalwebindex
Spotify’s announcement yesterday that it will integrate video clips into its platform marked its first moves into the world of video streaming. Should it decide to expand their video service further, the platform will be able to rely on an already enthusiastic user base. Currently, some 7 in 10 Spotify users say they are watching TVoD each month – 40% ahead of the global average. They are also more likely than others to be watching films online, viewing video clips and catching live TV on the web. What’s more, 33% say they are already paying for a TV/film streaming service each month.
Infographic by: globalwebindex
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70% of Spotify Users Watching TVoD Each Month #infographic
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