In terms of current ownership rates, Samsung might still have a slim lead over the iPhone in China but it’s Apple that is in the lead when we look at future purchase consideration; about 50% more people are looking to buy an iPhone compared to a Samsung. Considering that 23% of Chinese internet users say they own an iPhone already, it’s clear that Apple has the potential to become the market leader.
In terms of current ownership rates, Samsung might still have a slim lead over the iPhone in China but it’s Apple that is in the lead when we look at future purchase consideration; about 50% more people are looking to buy an iPhone compared to a Samsung. Considering that 23% of Chinese internet users say they own an iPhone already, it’s clear that Apple has the potential to become the market leader.
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4 Ways that Apple is Winning in China #infographic
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