By using better data and technology, SMB marketers will become even more integral to their companies as they master both the art and science of personalizing customer experiences. A recent study by the Economist Intelligence Unit, commissioned by Marketo, surveyed 478 global senior marketing executives. This is a drill down into what keeps SMB marketers up at night.
Infographic by: marketo
![SMB Marketing: From Cost Center to Revenue Generator #infographic #marketing #Business #SMB SMB Marketing: From Cost Center to Revenue Generator](https://s-media-cache-ak0.pinimg.com/originals/14/22/5d/14225df2389cdad72a8098af0f8f496d.jpg)