No matter what kind of small business you have, if you want it to grow, you’re going to need to do some promotion. And unless you happen to run a design business, chances are you’re going to be working with professional graphic designers at some point. Whether it’s your logo, business card, signage, or other marketing materials, a good relationship with a designer can be hugely beneficial for the growth of a business. Do you know the difference between fonts and typography? How about margins and padding? Should you request a JPEG, GIF, or PNG file from your designer? If you aren’t sure, read on!
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