Candy CrushED A Breakdown of a Busted IPO #infographic

Published by Web Desk Tuesday, March 31, 2015

It seemed like King Digital Entertainment could do no wrong. Candy Crush Saga, the developer’s flagship IP, was setting all the records for a mobile game, bringing in over a million dollars a day. It was so successful; it spawned hundreds of clone games hoping to cash in on the craze. There were entire sites dedicated to tips and tricks, and even advice to curb the Candy Crush addiction that was sweeping the nation.

It came as a complete surprise then that King’s stock performed so poorly. After failing to meet its initial goal, there was a point when it looked as if the stock would rise and be yet another one of King’s successes. But that was not to be, and the stock has never really recovered. This infographic created by the University of Alabama at Birmingham’s Online MBA Program shows the fall of the IPO of one of mobile gaming’s giants.

Infographic by: businessdegrees.uab

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