Big Data You Need to Drive Your B2B Sales #infographic

Published by Web Desk Thursday, January 8, 2015

There has been a lot of talk recently about "Big Data" and why it's so important for businesses. But what exactly is it that makes Big Data so big? The answer is not in the data itself, but in what that data can do for your business. Big Data can provide a powerful and effective basis on which to make business decisions. Companies that use Big Data to drive their business decisions grow faster and sustain growth longer than those that don't. You can collect data in two ways: internally and externally. Internal data is collected from sources you can control, such as your website, your downloadable content, your invoice, and your employee productivity information. External information can be collected by web crawlers that collect the information on your contacts that you can't easily find yourself without hours and hours of searching. They also collect information from many government sources that aren't easy to make sense of. Pairing these two sources together can give you and your company the most complete and relevant data to work with in order to make the best business decisions possible.

Infographic by: orb-intelligence

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