Ads with gaming elements showed engagement rates of 16.2 per cent, compared to 10.4 per cent for standard HTML5 display ads, and had a click-though-rate almost 25 percentage points higher.
Infographic by: celtra
Ads with gaming elements showed engagement rates of 16.2 per cent, compared to 10.4 per cent for standard HTML5 display ads, and had a click-though-rate almost 25 percentage points higher.
Infographic by: celtra
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A Marketer's Guide to Gaming in Display Ads #infographic
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