Does Media Play a Part in The Retail Path to Purchase? #infographic - Visualistan -->

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What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the consumer journey check out below.


Infographic: Does Media Play a Part in The Retail Path to Purchase?Infographic by: acxiom

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Does Media Play a Part in The Retail Path to Purchase? #infographic

Image: Does Media Play a Part in The Retail Path to Purchase?
What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the consumer journey check out below.


Infographic: Does Media Play a Part in The Retail Path to Purchase?Infographic by: acxiom

Share This Infographic On Your Site

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