What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the consumer journey check out below.
Infographic by: acxiom
What are the main influencers on the retail path to purchase for women’s apparel? Acxiom sought to answer this question in a research project conducted in collaboration with with GfK Research – New York. We found five main groups of shopper attitudes that strongly influenced the consumer journey check out below.
Infographic by: acxiom
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